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JEWELRY CARE & CLEANING

bracelet

Fine jewelry is a precious possession that is designed and crafted to last a lifetime. However, proper care is required to assure the lasting qualities of your jewelry. The Brazilian Connection is pleased to offer the following simple guidelines and tips for the care and cleaning of your fine jewelry.

General Tips

Diamonds

Diamond jewelry is very popular. Some pieces, such as diamond engagement and wedding rings, are often worn 24 hours a day. Even though you may wear your diamond jewelry around the clock, you should give thought to its care. Diamonds are durable, but they still require proper maintenance. Diamonds can get smudged, soiled and dusty. Lotions, powders, soaps, even natural skin oils, put a film on diamonds and cut down their brilliance. Clean diamonds "glow" because the maximum amount of light can enter the stone and return in a fiery brilliance. It takes just a little care to keep them that way. pendant

Colored Gemstones

There are many different types of colored gemstones, some of which require specific care and cleaning procedures. It would be impossible to enumerate all of them in this web page. However, there are some general care and cleaning rules which apply to all colored gemstone jewelry.

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Karat Gold Jewelry

Karat gold jewelry pieces make up the majority of many fine jewelry collections. Gold comes in many different styles and colors, but the care and cleaning procedure remains the same.

Platinum

Platinum is one of the rarest and most durable precious metals. It is resistant to tarnishing and discoloration due to chlorine and other chemicals. These factors, along with its strength and white luster, have made platinum an increasingly popular choice for jewelry, either on its own or as the setting for diamonds and other precious gemstones. However, despite its durability, platinum jewelry needs to be properly cared for.

Sterling Silver Jewelry

Sterling silver, like other precious metals, can oxidize with time. But properly maintained silver jewelry improves with age and develops a lush patina. Treat your silver well, care for it properly and it will reward you with a long life and a lustrous look.

Cultured Pearls

Cultured pearls are precious jewels and should be treated as such. They're also the products of living creatures. Cultured pearls are formed when an irritant is introduced into a mollusk. The mollusk secretes a substance called nacre which covers the irritant and produces the pearl. Nacre gives pearls the rainbow of colors and luster that makes these gemstones so treasured, but its delicate nature also makes pearls particularly susceptible to damage. For this reason you should be extra careful with your cultured pearl jewelry.

Watches

Watches need the same amount of attention as fine jewelry. Fine watches are sophisticated and precise pieces of equipment; the price often reflects the skilled workmanship that goes into a fine timepiece. In order to get the most satisfaction out of your watch, you should follow some simple care and cleaning guidelines.

Where to Go for Care and Cleaning

To make sure that your fine jewelry and watches are properly cared for, take them to a professional jeweler, someone you can trust. Choose a retailer who has been serving the community for a number of years and has an established reputation.

For more information, e-mail us at sales@thebrazilianconnection.com
or call us: (April 1 - September 30)  570-925-2121
(October 1 - March 30)  828-837-6860
cell phone - 828-360-2850